One of the most frequently asked Qs that I get is how to write affirmations that work.

So many people try to use affirmations and have no luck, or worse, attract the opposite of what they were hoping for and this gives one of the most powerful and easy to use tools a bad rap!

Just so we’re all on the same page, an affirmation is: “the assertion that something exists or is true” or a “statement that is declared to be true”.

Why are affirmations so important?

Because our beliefs control our entire perceived reality. Everything in your world is there because you believe it can be and everything that isn’t manifesting isn’t there because you DON’T believe it can be. (learn more about that here)

Affirming new intentional beliefs helps your Sub C get on board with your new desires. Once that happens, what you want will show up.

Our words and thoughts are so powerful.

Hopping on the affirmation train is one of the best ways to get your mind aligned with your desires.

To help you with this I created a basic guideline so you can design your own with confidence that they won’t backfire on you!


Make sure the U knows what you’re really requesting.

If you need or want $10,000, but you’re just asking for “money” that can mean ANYTHING to the U whose been around for a long time.

We used to use farm animals & grain as money back in the day and I’m pretty sure you’d be disappointed if a sack of barley or a couple of goats showed up instead of your cash.


WTF Susan!??

Yes, clarity is important and specific works, but it can also pigeonhole you.

When you get too focused on something happening in a certain way, you cut off all other possibility. That possibility can also be better than anything you’ve yet to imagine.

Get clear on your intention behind the affirmation.

Do you need that 10K for anything specific, like you want to take a trip and it costs 10K? Or are you gunning for 10K in your savings because it makes you feel safe and secure to have a cushion?

When you’re clear on the intent, you can ask in a more general way and that will open up more possibility for you.


“Thanks U for this AWESOME 5 star Hawaiian vacay!”

“I feel financially secure and safe.”

These are good solid affirmations.

Yes 10K could certainly do the trick, but there are a GAZILLION ways that those things can be provided for you.

If you’re feeling safe and secure does it matter how much $$ it took to get you there?

Maybe it only took $2500 or maybe you’ll receive 50K!

If you’re sipping mai tais on your hawaiian luxe vacay do you care if you paid 10K?

Maybe you won the trip and were flown in on a private jet and given the royal treatment that 10K would never have covered.

Open yourself to possibility, hold the pic in your mind of what you want until you FEEL the feeling of having it.


This is everything. EV-REE-THING.

When you say or think a thought and that thought is not in line with what you really believe, it triggers an emotion (you may or may not notice, but it’s there). That emotion is the energy that is either reeling in or keeping away whatever it is that you want.

Your affirmation MUST trigger an emotion that is aligned with your desire.

Got it?

Here’s an example.

Say you want to be a certain weight. Your target weight is 120 lbs. But you weigh 160 lbs.

Looking in the mirror while reciting “I weigh 120 lbs!” over and over again whilst weighing 160 is going to be very confusing to your mind who is saying “uh… I don’t think so…..”

You’re affirmation MUST be believable or it’s going to trigger negative emotion.

This is why many people find they feel like shit after saying “positive” affirmations. They are really triggering negative emotion which will have the opposite effect.

So how do you do it then?

You need to speak in terms that your mind is comfortable with and you can tell if it’s comfy by how you feel in your body.

You know when you take a stance in a discussion with a specific point of view and it puts the other person in defense mode? The same thing happens with your mind.

So instead of saying “I weigh 120lbs. damn it”, which is really hard for your mind to grasp, start with something like “I am OPEN to weighing 120lbs.” then check in with your bod, how does that feel?

Do you feel like your lying? Does it feel heavy or uncomfortable or does it feel freeing, like a sense of relief? Like an “ok, this could happen” type of feeling.

If you are still feeling a little doubtful in any way, go a step further and get more GENERAL.

“I am getting healthier every day” OR

“I am WILLING to get healthier every day.”

Words like “open” and “willing” are awesome for this because they help put your mind at ease.

Give it a shot, you can try it immediately. Let me know if you can feel the difference in the commentarios.


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  1. Suzanne

    Thanks for a great post Susan. Just recently, I accidentally manifested something I didn’t want so it’s clear I need to practice doing things a better way! That incident showed me the U has a great sense of humor, but it was a clear demo to me that what you think does come true.

    Here’s what happened.

    Knew we had a mouse in the kitchen. Emptied all the drawers one night before dinner to clean them out (with bleach). Stopped for dinner. When we went back to the now empty drawer, it was clear a mouse had been there. So I say to hubby “That means he’s coming during the afternoon. So it’s possible that one of these days I could open up say, the gadget drawer, and he could be sitting right there.” Of course, the VERY NEXT DAY, I opened the gadget drawer and BOOM, there he was. We’ve lived in our house for 15 years, never saw a mouse in the house until that day.

    Fortunately, we caught him and released him into a nicely wooded area about 10 miles from our house. No more mouse in the house. No more manifesting the wrong things for me!

    1. Susan Post author

      Ha!! That’s hilarious Suzanne. Also a great example of how quickly something can manifest when you aren’t blocked. Love it!

  2. Patti

    I’m so glad you wrote all this out, Susan. I am always trying to explain the LOA concept to my therapy clients and how to use it. Since you put it in black and white so I just printed it out for them. Now when I get those looks like I’m crazy I can blame you (kidding).

  3. Judy

    Ok so I am totally 100% in love with this whole article. This line had me cracking up: “I’m pretty sure you’d be disappointed if a sack of barley or a couple of goats showed up instead of your cash.” SO TRUE. Reminds me of the time I started finding dimes in the street after asking for $ to appear in my life 🙂 Specificity is key, but I agree that generalization is helpful too. Thanks for sharing, I will be referring back to this!

  4. Lisa

    I’m so gun-ho on this. When I was younger I used to say (over and over) “I hate my life”. Big surprise that everything pretty much sucked. It wasn’t until my 20’s that I learned about the power of thought and creating my world through my desires and passions with affirmations. It was very difficult at first ’cause I tried to do that flip and say “I love my life’ but it felt like such a lie. Once I shifted to “I’m open to happiness. I am willing to feel worthy, and I’m able to find the silver lining”….I was able to finally move to a place where I could freely and honestly say “I love my life”. Thanks for sharing this wonderful article.

    1. Susan Post author

      Lisa that’s awesome!! I love your story. Thank you. I used to say I’m so tired constantly, ended up with adrenal fatigue. 😛

  5. Leanne Chesser

    I always start with my big picture vision. Then I write goals, action steps and affirmations based on that. Like you wrote, “Affirming new intentional beliefs helps your Sub C get on board with your new desires.” I totally agree that belief is everything. If I don’t believe, my automatic mind response is to say, “Bullshit!” I love this: “Your affirmation MUST trigger an emotion that is aligned with your desire.” Your tip about finding what feels good in my body is really helpful.

  6. Krystal Bernier

    I’ve been reading about the power of affirmations in a lot of places lately. I haven’t tried this technique, but after reading this I think I will. Your guidelines for writing good affirmations make sense and resonate with me 🙂

  7. Caroline Cain

    Love this Susan! Especially the first two points which I think a lot of people get stuck on. Being clear and at the same time allowing it to happen in the most perfect way, whatever that is. Very clearly stated, thank you!

  8. Mira

    Thanks for clearing up the “Be Specific” and “Be General.” I was being too specific. I changed from very specific to very general, focusing more on the feeling I want to have than anything I can weigh or deposit into an account. I also like the suggestion to get behind the desire. Why you want what you want, and ask for that. Fun stuff!

    1. Susan Post author

      You’re welcome Mira, it can be tough to determine when to be specific and when not to be. Glad you got something out of it!


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